Women Travel Creators (WTC) is a group for women and gender-diverse creators shaping the future of the travel industry. This includes, but is not limited to, influencers, journalists, freelance writers, podcasters, entrepreneurs, bloggers, content producers, vloggers, photographers, videographers, & all creators.
Group guidelines.
WTC uses an inclusive definition of women. We welcome trans women, nonbinary and gender non-conforming people, and anyone who identifies with womanhood in a way that is significant to them. Allies who can articulate their commitment to supporting women are welcome in the group as well.
We encourage you to use this group as a tool for furthering your aspirations and actively changing the travel industry for the better. Ask and answer questions, develop connections, and support other creators in travel.
You may also use this group to:
Ask questions and share advice that can be helpful to other creators
Share content that you have created through weekly sharing threads to support one another’s work
Strike up conversations about topics of importance in the industry
Join Wanderful!
WTC is run by Wanderful, an international community of women who love to travel.
When you join, you get instant access to an online app and community of others around the world to meet up with on your next adventure, host you in their home, or give you solid travel tips and advice. Plus daily virtual events, in-person events and meetups across the world, webinars and learning modules, community deals and discounts, small group coaching, monthly masterminds, promo opportunities, a gig board, and more!
Group rules.
1. Be kind.
2. Respect each other and the integrity of our community.
Our community is made up of women of varying ethnicities, racial identities, religions, sexual orientations, gender expressions, body sizes, abilities, and more. We all make mistakes, and we use this group as an opportunity to learn from them. Users who make discriminatory posts or posts that shame or target members of our community will be asked to edit their posts and apologize. If a user does not comply within 24 hours, they will be removed and banned from the group.
3. Engage!
All posts should ask a question, start a conversation, or fill a need.
4. No spam.
Spam posts are posts that: (A) Promote businesses or lead to a commercial or paid website/blog that is not a Wanderful partner; (B) Ask members to follow you on social media (except in sharing threads); (C) Are general travel or travel blog posts that have nothing to do with content creation, industry insights, or other relevant topics to the creators in our group; (D) Are simply a link to a blog or article with no conversation or community engagement started. We DO allow our members to post links to their own blogs and projects, as long as the content of their post provides value to the group AND as long as it is not done so more than once per month. This group is not a place for you to get easy clicks or views, donations, sales, etc. If you see a post that is spam, please report it to an admin ASAP.
5. No double (or triple, etc.) postings.
Blog Post Saturday.
Blog Post Saturday (BPS) is an event in Women Travel Creators that runs every Saturday for 24 hours.
This is a fun and engaging way to encourage you to publish a new post weekly and share what you’ve been working on. In order to participate, you must follow the guidelines below, use the tag #BlogPostSaturday, and engage with at least two other accounts.
BPS is, at its heart, about helping others. Focus on sharing posts that general audiences respond well to. The WTC team can’t ensure that posts receive engagement. We’re at the mercy of Facebook’s algorithm as well as post timing, descriptions, images, topics, or other attributes (and sometimes luck). If a post doesn’t get engagement one week, try something different next week!
Timeline.
12am-11:59pm Saturday UK / 7pm Friday-6:59pm Saturday ET
Wall open for new posts and engagement.
12am Sunday UK / 7pm Saturday ET
Wall closed for new posts.
12am-8am Sunday UK / 7pm Saturday-3am Sunday ET
Reciprocation time for engaging on posts.
8am Sunday UK / 3am Sunday ET
We recommend turning off comments on posts at this time. Posts, comments, or replies to comments on posts outside of this window will be removed and may earn the member a strike. Likes on posts or comments are allowed. If a BPS post is commented on in the middle of the week, it will be removed or comments will be turned off.
What posts are allowed?
Members are allowed to share one travel-related post during BPS. Posts must be more than 50% travel-related. Including the word “travel” in a post does not count.
Examples of non-travel-related posts:
• recipes, even if the dish was from a travel experience
• gift guides (gift guides specifically for travelers are acceptable)
• reviews of plays, museums, restaurants, etc that are not part of a travel itinerary or city/country guide (reviews of hotels, cruises, airlines, travel products, etc are acceptable)
• information about cultural traditions, holidays, etc that do not have to do with travel
• lifestyle, fashion (unless about travel fashion/accessories), or other non-travel content
• blogging and social media resources (how to start a blog, content creators to follow, how to use social media platforms, etc)
• links not from the poster’s own website (ie. no posts from others’ websites)
Rules & recommendations.
Leave your link.
When you first drop a link to your post, include a description and ensure your post has an image. Also, be sure to use #BlogPostSaturday.
Engage with others.
In order to participate in BPS, you must engage with two other posts. Make sure you’re interacting with posts in a genuine way. We recommend looking for posts that don’t have as much engagement. Someone who already has 20+ comments may have a hard time reciprocating in the allotted time. It’s better to engage with five people with quality engagement than spam 20 posts with poor engagement. Once you’ve shared their post, let them know. It’s important to remember that engagement may change from week to week. People will engage with your content in a way that works best for them. Engagement is meant to be done with a purpose rather than for the sake of it.
Check the dates.
Don’t comment or bump posts from last week. A date stamp is on each post. Make sure you interact with this week’s posts only.
Be consistent in your participation.
If you search your name, does anything come up? If not, you’re telling Facebook you’re not active in the group and your posts may not show up as frequently in other members’ newsfeeds.
Think about timing.
Post toward the beginning of the day. This increases your likelihood of your post being seen by others.
Think about your topic.
Is it something that is niche-specific and that makes it harder for a large group to relate to? Is it being posted in the wrong season? Does your title need to be more attention-grabbing? Are your photos as amazing as they could be? You can also look up keywords for your post to see how posts in the past did and compare titles and pictures. Your description also matters. Say something that gets people’s attention and makes them excited to engage with you or read your post.
Consider bumping your post in the middle of the day.
If you haven’t received a lot of engagement on your post, leave a comment bumping it back up to the top. Your comment should be more than the word “bump;” say something that will spark discussion.
Sometimes it’s just up to the algorithm.
The Facebook algorithm can be ambiguous, and there are so many things that come into play when it comes to whether or not your post is successful. Sometimes it’s just up to luck.
Keep at it.
There are a lot of members who have been in the group for years, know each other well, and have been helping other bloggers in the community for a long time. Those who are active and constantly posting are more likely to know people in the community who connect with their content. The Facebook algorithm also rewards those who have been more active in the group with increased engagement. This should inspire you to participate and make more connections. There are many experts in this group and many people for whom their blog is a source of income. They’re skilled when it comes to choosing titles, photos, and copy that encourages clicks. They also know what kinds of posts will resonate with the WTC audience and interests. Learn from them! If you have a similar post, look at your title, photos, and description to see what you can do to improve to get more traction next time.