Travel Creator to Entrepreneur
Accelerator
Turn your creator career into a sustainable business
Let’s face it:
The travel creator economy is changing.
AI is disrupting the storytelling industry.
The influencer space is getting oversaturated.
Travel brands are shifting the way they work with creators.
It may sound apocalyptic, but we truly believe it:
If travel creators want to survive 2025 they are going to have to rethink their revenue streams.
The ones who thrive will adapt and innovate, not just by creating stronger pitch strategies, but by building a lasting, sustainable business foundation first.
That’s where we come in.
The Creator to Entrepreneur Accelerator is a six-week intensive program designed to help travel creators transform their passion into a sustainable business.
Whether you’re looking to diversify your revenue streams, move beyond brand partnerships, or future-proof your work in the ever-changing travel industry, this program will guide you every step of the way.
This is NOT a “get rich quick” marketing scheme
Too many creators are being told they can go from zero to six figures overnight.
This sets unrealistic expectations, positions creators for failure, and hurts our industry.
What you’ll get:
Business Fundamentals: Gain a strong understanding of key business principles to help you evaluate and grow your creator career into a sustainable business.
Clarity on Monetization: Learn diverse and realistic strategies for monetizing your platform and creating multiple revenue streams.
Expert Guidance: Advice and small group mentorship from a seasoned entrepreneur with an MBA who has successfully navigated the transition from creator to business owner and now teaches college-level business courses.
Sustainable Growth Strategies: Understand how to scale your business while maintaining balance, authenticity, and creative control.
Community Support: A network of like-minded creators who are all working toward similar goals, providing accountability and shared learning experiences.
Customized Business Plan: Walk away with a personalized plan for your creator business, tailored to your unique goals and aspirations.
What you WON’T get:
A Get-Rich-Quick Formula: There is no one-size-fits-all solution or overnight success. This is about building a sustainable business, not a quick fix.
Guaranteed Success: While the program will help set you up for success, results depend on your dedication, strategy, and market conditions.
Free Ride: This program is not a shortcut to entrepreneurship; you’ll need to put in the work to see the rewards.
“Beth, undoubtedly, is one of the most focused and accomplished entrepreneurs who not only fights and makes space for women across all industries but has a particular enthusiasm for women within the travel industry. I’m genuinely lucky to have met her, work with her, and see her do amazing feats.”
-Kristina Liburd, founder, Viageur
Meet Your Instructor:
Beth Santos
Founder of Wanderful, MBA, Multi-Business Owner, Creator Advocate, and Travel Industry Leader
Beth Santos knows what it takes to build a sustainable business in the travel creator economy. As the founder of leading women’s travel community Wanderful (which started as a travel blog in 2009), she grew one of the world’s largest travel creator networks through a diversified mix of revenue streams, hosting events like the WITS Creator Summit, the Bessie Awards, and Wanderfest and supporting thousands of creators globally.
In a rapidly changing creator landscape, Beth is leading the charge to empower creators in travel to become business owners through her experience not just as the founder of a digital business, but the owner of a successful brick-and-mortar cafe in her home city of Boston.
A business school educator who has taught at both Suffolk University’s Sawyer Business School and Wellesley College’s Upskill program and has a Kellogg MBA herself, Beth can help you unearth some of the world’s most lasting business fundamentals and apply them to one of our newest industries, future-proofing your business no matter where the creator space evolves next.
100 Most Influential People in Global Hospitality & Travel (International Hospitality Institute)
17 Changemakers Transforming the Travel Industry (Business Insider)
12 Inspiring People to Follow for International Women’s Day (Conde Nast Traveler)
10 People Shaping the Future of Boston (TimeOut Boston)
“In a world of whiz bang bravado-filled hype, Beth Santos is a tried and true entrepreneur who balances persistence with flexibility, educated decisions with the ‘let’s see if it sticks’ mindset that proves to be the perfect recipe for entrepreneurial success. Beth balances her businesses, leadership activities, creative pursuits, and a family and yet still manages to be down to earth, wholly relatable and inspiring all at the same time. You want to be mad at her for nailing every aspect of life, but you end up wanting to be just like her, instead.”
-Jessica Drucker, author of How to Move Abroad and Why It’s The Best Thing You’ll Do, creator of the Adventure Calls podcast
What You Get
This accelerator is designed to give you the tools, community, and guidance to take your travel creator business to the next level using true business fundamentals, theory, and tactics. Here's everything included:
Live Sessions: Weekly 90-minute workshops with interactive lessons and live Q&A.
Assignments: Practical tasks to help you implement what you’ve learned each week.
Community:
Access to a private Mighty Networks space for sharing progress and getting feedback.
Two months of free Wanderful Entrepreneur membership during the program.
A private WhatsApp group for quick advice and connection.
Office Hours: Weekly drop-in sessions with Beth for personalized advice.
Exclusive Opportunities:
A live in-person session at the WITS Creator Summit in Downtown NYC.
A special WITS discount for accelerator participants.
Deliverables
By the end of the program, participants will have:
A clear business plan tailored to their audience and strengths.
A product or service ready (or nearly ready) for launch.
A roadmap for scaling and sustaining their business.
This program is your chance to turn your travel creator passion into a thriving business.
Who is Wanderful?
Wanderful is a global community of women travelers and creators, dedicated to amplifying diverse voices in the travel industry.
We’re the organization behind the WITS Creator Summit, the largest gathering of women travel creators in the world. At Wanderful, we believe travel creators are at the forefront of positive change in the travel industry. Through our programs, we’re helping creators build lasting businesses and make a measurable impact in travel.
“When I think ‘smart, effective businesswoman,’ I think of Beth Santos. I’ve followed Beth’s career since 2009, and have been endlessly inspired by how she gets each next step done — and well. For example, I attended one of the first WITS conferences, and was struck by how much better organized it was than the many other conferences I’ve attended. I am always moved by her brilliant stage presence, mind, and leadership. Her commitment to diversity and inclusion is also excellent. In short: You are always in good hands with Beth Santos! She knows what she is doing, and is an ever-rising star.”
-Lillie Marshall, Leading Travel Blogger and Teacher
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What to Expect:
Your Six-Week Itinerary
Our six-week program is designed to help travel creators build solid foundations to become successful and thriving entrepreneurs.
Here’s a quick look at what you’ll experience each week:
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Transition from creator to entrepreneur with a clear vision.
Identify your unique value proposition (UVP) and understand your audience.
Participate in peer evaluations to refine your standout qualities.
Takeaway: Gain clarity on your business direction and the problems you solve.
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Brainstorm products and services tailored to travel audiences.
Align your solutions with audience needs using design thinking.
Create a Business Model Canvas to structure your business.
Takeaway: Build a clear roadmap for your offerings.
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Learn strategic pricing methods for the travel industry.
Set realistic financial goals based on audience size and engagement.
Create a roadmap with actionable milestones.
Takeaway: Set a financial plan and pricing strategy to meet your goals.
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Test your product or service with your audience.
Gather feedback, iterate, and measure success with key metrics.
Craft compelling pitches and announcements.
Takeaway: Confidently pitch and refine your offerings.
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Assess your strengths and identify areas to delegate.
Learn to work effectively with freelancers and virtual teams.
Discover tools to streamline operations and scale your business.
Takeaway: Build a sustainable, scalable operation.
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Plan and execute a successful launch for your product or service.
Review your progress, evaluate KPIs, and gather customer feedback.
Set long-term goals for sustained growth.
Takeaway: Launch confidently and create a strategy for future success.
Each week includes assignments, live sessions, and expert resources tailored to help you thrive in the changing travel creator economy.
Commitment
This accelerator is designed for established creators who are ready to take the next step in building a sustainable business. To make the most of this program, you should already have an established presence as a creator and be eager to transform your platform into a thriving entrepreneurial venture.
Expect to dedicate approximately 5 hours per week to the accelerator, including attending live sessions, completing assignments, and engaging with the community. This program is for those ready to invest time and energy into creating a lasting impact with their business.
“I wanted to share with you that since attending your circles my income from my consulting business has literally tripled!!!
I’m having to rewrite my business goals as I transition into the scaling my consulting business to bring on additional team members as we grow. 😀
I really wanted to thank you for all that you do and teach in the circle. The information and community is priceless!!!”
-Karisma Shackelford, Founder of Gotta Have Karisma
Value
Over $2,900 in value includes:
Weekly 90-minute live sessions with weekly assignments: $1,500 value
Weekly office hours with Beth: $1,200 value
Live gathering at WITS: $99 value
Two months of free Wanderful Entrepreneur membership: $98 value
A special WITS discount: $80 value
Plus:
A private WhatsApp group for quick advice and connection.
Private member space in the Mighty Network
Accelerator price:
Early bird sale ends February 15!
$699 $499 (Wanderful members)
$899 $699 (non-members)
Join the Accelerator
Dates: Starts 2 April 2025; live sessions hosted every Wednesday at 12pm ET
Format: Weekly live sessions + on-demand resources
Investment: Early bird rate: $699 for non-members, $499 for Wanderful members
Spots are limited!
Enroll now to secure your spot.